Alex Woodruff Biz Buzz

Nice. Nice pun. Nice point. I like it. Explanation for non-speakers of German: “Miet” means hire For another neat word play, see here.

Thanks to a current MBA student for a fascinating example of a company doing its best to contradict itself: VOLVO. In 2004 the company worked out that women also drive cars (pioneering stuff!) and they should therefore also be involved in the design process (Business Week report, USA Today). What clever market segmentation. The only [...]