Alex Woodruff Biz Buzz

Brand symbols last and, if used consistently over time, take on meaning as an icon for the brand. Eventually it’s no longer necessary to mention the brand. The symbol does the job for you, laden with symbolic expression and the whole brand equity. Some brand symbols, or mnemonics, that in my opinion really hit the [...]

According to a news item on German TV, until today, 11am, the average German citizen was paying tax. After today, what you earn this year is yours. Basically, you pay 53% tax in Germany (when you add up everything the government saps out of your veins). So for more than half a year you’re working [...]