A component, please

You buy Intel, indirectly

You buy Intel, indirectly

Can you buy a Dolby, or an Intel processor?

Well, yes you can. If you know the right specialist outlets.

But you don’t go out and buy what is basically a standard BtB component. You buy a computer, with “Intel inside”. Or you buy wonderful hifi, with Dolby. Both of these brands have succeeded in establishing themselves as a household name.

 

A compelling reason to buy a hifi set

A compelling reason to buy a hifi set

Then they sell this brand to BtB customers, who know they can sell more if they put “Intel inside” stickers on the PC. A clever strategy, that also makes Intel safer in the long term as a brand, and allows it to charge more than a no-name Chinese clone.

Alex Woodruff

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