Coke goes corporate

Are Coca-Cola going to start using their mother brand as an umbrella? In Germany I’ve noticed the packaging on their products – pictured below – increasingly features something along the lines of “made by the Coca-Cola company”. It used to be down the back of packs. Now it seems to be creeping round the front.

Source: screenshot from Coke website

Source: screenshot from Coke website

Now they’ve gone one stage further. In December 2007 they came out with a corporate ad.

cokerangegermany.jpg

It will be interesting to see if one day we’ll be offered “Coke Sprite”. I doubt it, but you never know…

Alex Woodruff

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