Dogs love catfood

choosy_mug.jpg

One of my favourite campaigns of all time. Sadly they didn’t have digital cameras when it came out, but I did get the mug…

This execution adheres to the art of using surprise to gain customer desire. Dogs never feature in catfood advertising. Unless they are so driven by jealousy that they would actually prefer to be a cat.

I heard at the time that the campaign gave the brand a welcome shot in the arm.

Alex Woodruff

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