What better way to involve the potential target than tune into a current news item or talk about something that interests the audience. This is what discount airline Ryanair did during the invasion of Iraq. They took a topical character and splashed him into the press advertising (for free – no need to pay any fees).
The message was clear – “he’s not totally telling the truth” (as he denied the Americans were in Baghdad, other journalists were filming them rolling into the suburbs). And so is EasyJet.
Interesting. By the way, apparently “comical Ali” as he became known (he almost became a cult character for many Brits) was the only member of the last dictatorial government in Iraq to stay in power after the hostile invasion.
Maybe fibbing does get you somewhere. Eh, Easyjet?