Interesting news

What better way to involve the potential target than tune into a current news item or talk about something that interests the audience. This is what discount airline Ryanair did during the invasion of Iraq. They took a topical character and splashed him into the press advertising (for free – no need to pay any fees).

The message was clear – “he’s not totally telling the truth” (as he denied the Americans were in Baghdad, other journalists were filming them rolling into the suburbs). And so is EasyJet.

comical-ali.jpg

Interesting. By the way, apparently “comical Ali” as he became known (he almost became a cult character for many Brits) was the only member of the last dictatorial government in Iraq to stay in power after the hostile invasion.

Maybe fibbing does get you somewhere. Eh, Easyjet?

Alex Woodruff

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One response to “Interesting news

  1. Don’t much like the style of this one either. And what substance is in this claim anyhow? They are claiming CHEAPER THAN HIGH FARES. But what about the all-important comparison with Easyjet’s LOW FARES?

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