iPhone pipped at the post

When you’re launching a new international brand, there are so many things to think about that, inevitably, something has to slip through the net. In this case the internet.

Blackberry pulled off a sneaky coup in Germany, and registered the website http://iphone.de/. Just to rub salt into the wounds, they then slapped, “Don’t let anyone make fun of you” straight on the landing page. With a play on words (only in German on “Apple”).

blackberry.jpg

Neat trick. I guess the competition never sleeps.

Alex Woodruff

About Alex Woodruff

Share a little biographical information to fill out your profile. Share a little biographical information to fill out your profile. Share a little biographical information to fill out your profile.

One response to “iPhone pipped at the post

  1. You can’t use an internationally registered name in Australia anymore…..To prevent exactly this. I reckno they would be able to fight that here.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.