When you’re launching a new international brand, there are so many things to think about that, inevitably, something has to slip through the net. In this case the internet.
Blackberry pulled off a sneaky coup in Germany, and registered the website http://iphone.de/. Just to rub salt into the wounds, they then slapped, “Don’t let anyone make fun of you” straight on the landing page. With a play on words (only in German on “Apple”).
Neat trick. I guess the competition never sleeps.