Mercedes star

The more I look into the car wars between Munich and Stuttgart (BMW and Mercedes, the two great rivals in the two great neighbouring states of south Germany), the more intriguing it becomes.

Following on from the feud kicked off by antics at the IAA (see here), I thank one of my MBA students (at Daimler, no less) for this latest ad from a daily newspaper in Munich.

congrats.jpg

Now Mercedes is congratulating BMW on the opening of its “BMW World” in Munich…

I guess they’re feeling overshadowed on foreign terrority (as BMW will do in Stuttgart; the Mercedes museum is housed in an award-winning architectural wonder and Porsche is soon to unveil its equivalent tourist trap). So any headline grabbing will turn the attention back on Mercedes.

May the war go on…

Alex Woodruff

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