Merkel’s not amused

I see Ryanair has been upsetting people again. This time in France. UK residents will be used to their slapstick approach. And they’re clever at saving money on testimonials. They use people in the public eye (like comical Ali, the Iraqi information minister) but not in a serious way (otherwise the celebrity would feel “used” and stop the campaign). So you always know the famous person is being mocked (which, under certain circumstances, is permitted in advertising).

Ryanair’s latest target: Nicolas Sarkozy, French president and lover of Italian models. And the timing was perfect (4 days before they got married)…

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“With Ryanair my whole family could come to the wedding!”

Reminds me of Sixt car hire in Germany. Why pay expensive money for famous endorsers when you can use one for free…

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“Fancy a new hair do?” “Rent a soft top”

Alex Woodruff

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