Not so great, After Eight

Can brand managers not even get some of the basics right? Or is Nestlé governed by so much bureaucracy that no-one remembers what the corporate design is any more.

Here we see ex-Rowntree Mackintosh brand, After Eight, being subjected to a bit of Swiss savagery. First the brand with a coherently designed Nestlé logo (though I suspect this is not the corporate Nestlé logo – I’ve certainly not seen it elsewhere):

aftereightfavourites.jpg

Now we see After Eight again, this time not with a coherently designed Nestlé logo. Ouch:

aftereightsnack.jpg

One more example, sadly, of brands NOT being properly coordinated – coincidentally, once again, by Nestlé.

More Nestlé nightmares:
Nestlé mismanaging KitKat
Nestlé, Schöller, and an unfortunate name
Problems across many countries

Alex Woodruff

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