Can brand managers not even get some of the basics right? Or is Nestlé governed by so much bureaucracy that no-one remembers what the corporate design is any more.
Here we see ex-Rowntree Mackintosh brand, After Eight, being subjected to a bit of Swiss savagery. First the brand with a coherently designed Nestlé logo (though I suspect this is not the corporate Nestlé logo – I’ve certainly not seen it elsewhere):
Now we see After Eight again, this time not with a coherently designed Nestlé logo. Ouch:
One more example, sadly, of brands NOT being properly coordinated – coincidentally, once again, by Nestlé.