When you’re winning – which Tesco, the UK supermarket chain, most certainly is since booting Sainsbury’s off the No1 spot – then why make a song and a dance when you can keep things simple?
This ‘call a spade a spade’ approach pictured below has attracted much praise from the advertising scene. All stores sell apples, but Tesco shows why people come to them more often than others.
Quality – like the store considered by most the standard bearer on quality (Waitrose). Prices – like the store considered the best on value for money. Put the two together and you have top quality at a low price. And two competitors with a sour taste in the mouth.
Comparitively superior marketing from Tesco on more level than one.