Well named product?

Wear me, feel better.

Wear me, feel better.

Naming your wares is central to the P for Product aspect of the 4Ps. So I’m always on the lookout for interesting ideas. But this one surprised me. What in heaven’s name is a “wellness pullover”?

I may never find out. By the time I got to tinker around Tchibo (a strange feeling – I don’t drink coffee), the customers had bought the lot! Now I expect to see lots of well looking, healthy, smiling Tchibo customers proudly walking through Stuttgart… goodness me.

Alex Woodruff

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