Alex Woodruff Biz Buzz

Energising confectionary markets?
The latest case study winners came up with a concept I’ve seen many times before, and I mean MANY times before, only it went one better. The idea of pick-me-up energy is not new. You’ll find it in lots of foods and drinks these days. But the thing that made this venture team’s [...]

Hats off to Amsterdam for taking the “location marketing” concept attempted in Germany (Du bist Deutschland) but doing it properly with a simple play on words. Though it has to be said they have the right name to do this with.
It seems Europe is increasingly marketing itself through what is called product personification. Only this [...]

Ok, help me. Who buys this stuff…!?

Source: blingh2o.com
For the uninitiated: it’s mineral water.
And why do people buy it? Because it’s got Swarovski bling on it? Because it tastes good? (When I see the packaging I expect the contents to taste like perfume.) Because some people have more money than common sense? (Sorry, because they have [...]