Alex Woodruff Biz Buzz

How differently alcohol is sold in different countries…

Heineken cans in France
Starting with some examples from Anja (thanks for your input!), it looks like the French are taking the issue of drinking during pregnancy very seriously. So seriously in fact that warnings now feature on cans.
Whether this is a legal requirement I don’t know, but [...]

Thanks go to Jan-Hinnerk for pointing out another example of German car makers using their new powers to do comparative advertising. It used to be forbidden here, but as you may already know from the story of Smart’s little battle with the new Mini, the car makers in particular enjoy a public spat in advertising.
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Well, well. Do I smell a rat? Is Unilever going to gradually start telling us more about all of the brands it has under its umbrella - and start corporate branding?

Bird’s nest - on your soup
Nestlé have done it in certain areas, as you’ll know if you read this blog regularly (from some [...]

It’s intriguing to see major internationals revamping their product portfolios - which often involves the three R’s (redesign, relaunch and then resign - the last bit being the brand manager who realises it didn’t work).
I notice that Sprite in the States has redesigned its pack. But why only in the States? Is the brand name [...]