Alex Woodruff Biz Buzz

Joke over.
Source
Ok, they got me. After trying to get my mind round what Jägermeister was up to I shall admit defeat. I fell for their trick. The “Kein Jägermeister” was a marketing strategy I’ve never seen before, so I’ve learnt a lesson or two.
It looks like they were making us all believe this crappy [...]

On the last but one MBA course, participants were keen to emphasise the fact that England was not taking part in the European Championship finals (funny, nobody mentioned it on the last course after Germany’s poor showing). The critics liked the latest posters for Lucky Strike, rubbing in the English absence.

It certainly plays to the [...]

As a Brit abroad I’ve often seen sexist advertising that would upset the traditionalists in my home country, so it’s interesting to see people in other countries struggling with the issue. This article from the BBC shows an interesting angle from Scandinavia. The Norwegians have clearly come down in favour of a ban on any [...]

New parents often get showered in presents. And, having less time than ever to respond, then have to work out how to say thank you. Now a Japanese company has come up with an answer. Rice.
Rice? Ok, not just any rice, but rice in an adorable piece of packaging: a picture of your dear new [...]

Portfolio management and long-term planning is crucial when you grow a business. One of the biggest issues from a marketing point of view is: do you stretch the brand and extend it into new markets, or do you launch new ones? This was obviously the issue tackled by Jägermeister, a cult brand that has already [...]