In case you were disappointed by your Christmas gifts. Here’s a little something…
I’m assuming it’s a joke present. Or at least, if someone gave it to me, I’d have to be in good spirits. Probably a short product life cycle though.
And it must fulfil a benefit. The only question is: for whom? The giver or the receiver. And how long does the receiver of such a gift enjoy this benefit?
Or maybe some people do buy it for themselves… in which case, the question is: who is the target group?
So many questions. Too many for Christmas if you ask me. But when you work in marketing these are fundamental questions if a product’s going to succeed. Who knows.