Product managers are responsible for the whole of the marketing mix. But some parts of it are slightly beyond their grasp.
In August I saw the local lottery trying to boost sales during the summer lull with a special Mercedes SLK promotion, free to all entrants. Arranging the cooperation with the carmaker will have been complex. Setting up the mechanics just as complicated. Getting out posters and putting them up in P for Place just as tricky.
But what happens…? The holder of the small newspaper stand (a key outlet for impulse purchases of lottery tickets) also goes on holiday. Plastering a notice over your wonderful poster … “We’re on holiday”. For almost the entire period of the promotion.