Every parent’s dread

If you’ve not yet met Smoodoos, may I introduce you to something freaky, scary, awful – or at least that’s what parents probably think of them.

Aaaaagh! They're coming

Aaaaagh! They’re coming

They’re based on a very simple concept. Design a teddy-like toy that looks unique. Plaster their pictures all over kids’ comics, brochures in outlets and other high-exposure media followed by kids. Find a format that is really cheap to make (they’re just a few pieces of cloth – dirt cheap to manufacture). Then charge €25 for them! TWENTY FIVE EUROS ?!?

So these are premium price teddies. And I think they’re designed to instil fear in any hard-working parent.

But are they worth the full €25? Well, now comes the sting in the tail. Each Smoodoo has a unique code and an invitation to go online, where you’re instantly sucked into the world of smoodoo junkies. Chat. Play. Join clubs. Follow your TV idols. Chill out. €25? Who cares, you buy into a whole lifestyle with that money…

When I was a kid I pushed toy cars round the playground til the sun went down. But don’t worry, Smoodoo know this age-old problem: the website is only open from 6am to 10pm. (Or at least I hope it is – I for one am not staying up to check. These haunting faces scare me enough already.)

Alex Woodruff

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One response to “Every parent’s dread

  1. They look awful. I wouldn’t be surprised if the whole thing fails – they’re not cute enough for kids to want them, in fact they look disturbing. Little murderous eyes and expressionless zombified faces, attached to a sumo wrestler’s body. The online world tie-in is an interesting concept, but I don’t think it’ll be a huge success or really take off.

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