If you’ve not yet met Smoodoos, may I introduce you to something freaky, scary, awful – or at least that’s what parents probably think of them.
They’re based on a very simple concept. Design a teddy-like toy that looks unique. Plaster their pictures all over kids’ comics, brochures in outlets and other high-exposure media followed by kids. Find a format that is really cheap to make (they’re just a few pieces of cloth – dirt cheap to manufacture). Then charge €25 for them! TWENTY FIVE EUROS ?!?
So these are premium price teddies. And I think they’re designed to instil fear in any hard-working parent.
But are they worth the full €25? Well, now comes the sting in the tail. Each Smoodoo has a unique code and an invitation to go online, where you’re instantly sucked into the world of smoodoo junkies. Chat. Play. Join clubs. Follow your TV idols. Chill out. €25? Who cares, you buy into a whole lifestyle with that money…
When I was a kid I pushed toy cars round the playground til the sun went down. But don’t worry, Smoodoo know this age-old problem: the website is only open from 6am to 10pm. (Or at least I hope it is – I for one am not staying up to check. These haunting faces scare me enough already.)