Old habits die hard

I was amazed a couple of months ago to see this poster on the door of my local Schlecker drugstore. Not just because it was selling consumer electronics, it was selling record players.

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Record players?! Remember them? Well, if your childhood memories started in the 80s then probably only from older relatives.

Of course the “retro” trend is nothing new (that statement in itself is quite ironic), but where has this sudden demand for Thomas Edison’s now almost obsolete invention yo-yo’ed back from?

Perhaps this is a demographic rebound: older people still wanting to play their records, but no longer able to buy record players to replace their old devices (that may have been broken for years) equals demand.

And that sort of demand will be enough for any trend watcher looking for an opportunty.

Alex Woodruff

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