When markets offer so many alternatives already, it’s difficult thinking up new ideas to appeal to the over-targetted, already-satisfied customers.
Apple’s approach is clear: the USP with their latest product launch is stated without hype and over-marketed image: “the world’s thinnest notebook”. The MacBook Air:
So what about this one: Arrogant Bastard Ale. It’s been popping up on websites from San Francisco to Cincinnati, but no one’s sure yet whether it’ll be a success.
My question is: is the USP about who makes the ale or who it’s targetted at?