Magenta in Malaysia

Pink, or magenta?

Pink, or magenta?

Following a mega deal with Royal Dutch Shell, German Telekom off-shoot T-Systems is now actively operating in Malaysia after taking over its global DP systems.

You may be familiar with the corporate colours of Telekom and as happens with many strongly branded companies, a mention of the name is enough to conjure up a world covered in flags, logos and buildings adorned in one colour. For T-Systems it’s magenta.

So far so good.

But… apparently in Malaysia this is the colour used to signal homosexuality. Like pink in many other countries. Or the rainbow symbol. Oops. According to my sources at Telekom (who shall remain anonymous), this is not quite portraying the image T-Systems wanted as a global supplier of technology solutions and consulting services.

Alex Woodruff

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