Use the news

Companies often use things happening in the news to inject their products with interest and move forward the AIDA process. But this recent idea caused a bit of a cafuffle. Obama Fingers. Yes, you read that right: OBAMA fingers, like fish fingers only with chicken.

What the ....? [Image source: spiegel.de]

What the ….? [Image source: spiegel.de]

What in heaven’s name possessed the people at the company (and probably some over-zealous product manager) to slap this on their product? Desparate for sales by any chance?

What also fascinates me is, as Spiegel put it, “The company says it was unaware of the possible racist overtones of the product.”

You’re right on that one. If you tried launching this in the UK you’d be shot down in flames! Expect law suits and endless floods of emails from people crying “shame on you”.

Well, let’s hope they don’t try offering any other parts of his body as “fingers”. Then they would really be dipping their toes in deep water. Watch out for their products in a supermarket near you…

Alex Woodruff

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