What was the designer thinking?

The “visual double-entendre” in this logo for a German company supplying tow bars is so blatantly obvious, I’m trying to work out if they know what they’re doing.

Deliberate or not? Source: www.rameder.de

Deliberate or not? Source: www.rameder.de

Do they know something about Freudian advertising I don’t know? Is this a new way to “arouse” interest in keeping with the AIDA process? Will it get people “desiring” their products? Oh no, the ultimate question: does sex sell?

Other people in other countries of the world have noticed strange logos that raise an eyebrow or two, as one of my favourite blogs from the States points out. For an exhaustive gallery of amazing gaffes, see this collection.

Alex Woodruff

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