Be rad. Work for BMW

Not much to say about this latest marketing gaffe, apart from: doh.

The screenshot comes from Markus, who, quite rightly points out that English people looking for a job may have problems relating to “Motorrad”. If you’re not German, this means motorbike, but don’t ask me what it’s doing on an English website. I can only guess that it’s “editing residue”.

I guess it could be worse. It could say “Imprint” on the website…

Alex Woodruff

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