This is not a criticism of German retailers, but shopping in some countries is made soooo easy compared to here, where some shops feel to me like they got stuck in a rut in the 1980s.
I’ll take an example from France where I dropped into a colossal outlet last summer to stock up with local wine. As expected, I was overwhelmed by the selection. But my choice was made much easier not only by the wine labels, which clearly showed how dry or sweet individual wines are. The signs were colour-coded to show which wines went well with what.
Basically, the shop thought with and for the customer. Nice. Unlike some outlets in sleepy Stuttgart, which sometimes make you feel like an intruder, getting in the way of staff trying to stack shelves.
There was an interesting linguistic mishap in the French outlet though. I think they were trying to sell me snacks, but no, it clearly said on the sign: SNAKING. Hmm, bring on that fried serpent…