Don’t copy me

Beer from here, and there.

What do you do if a competitor copies your brand name? Normally: blast them out of the water. But check your facts first.

The German brand Löwenbräu will be familiar to beer drinkers in many countries of the world. In Germany there are two Löwenbräu’s, however. So which one is the rightful brand owner? The answer is both. The original, founded in 1383 was well established when the regional brand pictured here was introduced nearly 500 years later. But in those days there was no way to protect brands.

Over the years, the new, alternative Löwenbräu became established as a brand in its own right. So if the big international tried to blast this one out of the water, it would not be able to. It’s been around since time immemorial, it is not copying anyone, it’s here to stay.

This is the case in many countries. Brands have been running in parallel for years and do not need special protection. Unless somebody copies the logo, specific design elements, etc.

Alex Woodruff

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