How an expat sees Stuttgart

If you’ve been following previous posts on the failed attempt to update the Stuttgart logo (last week, week before), you might be interested to see some of the counter-suggestions after Kessel.tv sent out an open invitation to come up with something better.

As a Brit and now established expat in the Swabian metropolis, my vote definitely goes to this logo:

Not only does it embody the geographical situation of the city – which is a definite plus for tourists – it marries modernity (symbolised by Germany’s first television tower, also a symbol of communication) with tradition (the vineyards), in a symbol full of movement. The font in the logo is also rounded and friendly.

Another plus with this logo: not too many colours (important when thinking about printing costs). A definite minus, however: it would need compacting and refining as it’s a bit wide perhaps.

Anyway, see what you think. For other alternatives, go to the kessel website.

Alex Woodruff

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