Research first, then go public

[image source: Stuttgarter Zeitung. Originator: Stadt Stuttgart]

[image source: Stuttgarter Zeitung. Originator: Stadt Stuttgart]

Well it looks like my post from last week was an accurate reflection of the mood in Stuttgart. The new logo is going down like, er, a melting ice cream attached to a lead balloon.

Here’s another reaction from the local newspaper:
A failed concoction of Halley’s comet and Walls ice cream (“eine missglückte “Melange aus Hallescher Komet und Langnese-Eis”? Viele Werbefachleute lassen kein gutes Haar am neuen Konzept. “)

Oh dear. Could this have been avoided? I believe so. So I’ll say it again: one focus group with business leaders and people off the street would surely have given them all the feedback they needed – rather than an embarrassing public mud-slinging match.

Alex Woodruff

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One response to “Research first, then go public

  1. Haha! Now that really reminds me more about langnese than anything else. Not really a good example for a truly unique brand logo!

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