Well it looks like my post from last week was an accurate reflection of the mood in Stuttgart. The new logo is going down like, er, a melting ice cream attached to a lead balloon.
Here’s another reaction from the local newspaper:
A failed concoction of Halley’s comet and Walls ice cream (“eine missglückte “Melange aus Hallescher Komet und Langnese-Eis”? Viele Werbefachleute lassen kein gutes Haar am neuen Konzept. “)
Oh dear. Could this have been avoided? I believe so. So I’ll say it again: one focus group with business leaders and people off the street would surely have given them all the feedback they needed – rather than an embarrassing public mud-slinging match.