FCUK German style?

If you’re familiar with the examples I show in the marketing course of FCUK, then you’ll understand why this brand recently caught my eye:

It seems a drinks maker from Altheim has managed to register the trademark for the vodka-fruit juice mix, despite original protestations. This paves the way for many mesmerising merchandising opportunities.

Of course in the UK this could potentially have been blocked. Apparently it’s not permitted under advertising guidelines to suggest alcohol will make you more sexually desirable. Though I’m not sure I’d find somebody more desirable just because they turned up with a crate of “Fucking”. Or maybe you’re supposed to finish the crate first to be in the mood. But then, maybe you’d be in no fine state to fulfil the brand promise.

Alex Woodruff

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