Nestling onto packs

maggi nestle uk

Nestlé’s gradual attempts to expand the global umbrella brand and place the mum-feeding-chicks logo onto the back of packs, and, in certain cases slap the company name onto the front of packs, is perhaps getting there…

Most Germans I speak to think it would be taking it too far to extend this strategy to mega-brand Maggi.

But, it’s started in the UK. This screen-shot was grabbed from TV. The Nestlé nest unfurls bottom-left in the closing seconds of the ad.

Okay, Maggi doesn’t have the same clout in the UK, but if this can happen there, maybe it can happen in Germany one day too…

Alex Woodruff

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