A vineyard in Switzerland was the last place I expected to come across a QR code. I’ve been negative about their overuse in the past and the unrealistic expectations advertisers have regarding response rates, so, before most marketing execs give up on QRs forever, maybe it’s time for me to praise a good example.
The grapes on the vine were tempting … I was just thinking that it would be so interesting to know more about the wine that’s grown here, and then the code invited me to find out. Perfect timing, perfect positioning. And a good example of a call to action, the last part of AIDA.