India hits Germany via England

Will it pale into insignificance?

Will it pale into insignificance?

I sense I may have stumbled across an example of fridges being sold to eskimos. In the land that can practically be considered the cradle of beer brewing, they are starting to make and market pale ale beers and Indian pale ales (IPAs). From the brewery of Riedenburg near Regensburg to Schönbuch near Stuttgart, Germany is adopting a beer from, of all places, England. Though actually in some cases this is beer from England, made for the Indian market, reimported back to England, and now invading the very homeland of beer-making.

Why the English made IPA in the first place? Because the beer they started exporting to the war-makers in the colonies didn’t ship well. With added hops and a higher alcohol level, it not only survived the journey through the seven seas, it also sold better – at home and abroad.

I shall update you on whether this new trend gains a foothold in Germany. It’s a sweet, fruity and well rounded beer and maybe not a taste familiar to a Germany palate that prefers sharper Pils and rich Weizen, but let’s see.

Alex Woodruff

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