WO72 winners

‘You’ll never eat alone’ was the tagline used by the winners of the latest case study. They took on Pringles and came out conquerors, beating the other three groups with a concept that married the idea of sharing crisps in 2-in-1 split(ting) packs with a sideways jab at Pringles: “Pringles is for singles” was the just one of the many statements that clinched it for me.

So we had benefits that were emotional and functional, with a range of catchy ideas from ‘click and share’ to personalized packs, a logo that plays to the hairy-face trend of the young target group and a name that merges ‘chips’ (American English for ‘crisps’ – I chose to ignore my personal agendas) with ‘hipster’. Nice!

Alex Woodruff

About Alex Woodruff

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