Alex Woodruff Biz Buzz

For years, Whiskas catfood was advertised on English TV with the slogan “8 out of 10 owners say their cat prefers it”. Any kid that grew up in the 70s and 80s had it drummed into their heads so often, it was like a religious feline chant.
Until someone (doubtless a competitor) took issue with the [...]

It’s rare for me to be so enthusiastic about a website that I feel like giving it free publicity, but this site really does deserve praise: http://de.statista.org/statistik/info/
In recent years more and more free information has been going online. Companies seem keen to ride the trend, using RSS to publicise themselves in the age of online [...]

Household panels are probably as good it gets for understanding who buys what. Assuming the people on the panel scan in everything they bring home. Assuming the people on the panel are representative of the “universe”.
But what about all the products people buy (and consume) but don’t bring home? For years this has plagued the [...]

RSS is a great way to have people update you on things, when and how you want it.
If you’re in Germany I recommend the following site, for anything from “Kläranlagen in den Nachrichten” to “Aktuelle News zum Thema Kassensysteme”. If things here develop as quickly as they have in the States, then more is [...]

SIGMA milieaux are often confused wtih the Sinus model. Whichever alternative you choose, be warned, they’re expensive! But for many companies, they’re worth it.

Source: sigma-online.com Shown here for example purposes. Copyright: SIGMA.
The pictures say it all. As you can see from this mood board of German hedonists. So if you need to make an ad [...]

Well, actually if you’ve already got Philip Kotler: Marketing Management (12th Edition), approx $130 and you will not be specialising in MR, then in my humble opinion, you don’t need another book. Although some German marketing books will do the job just as well (see here)
But if you are, and your a German MBA, then [...]