Alex Woodruff Biz Buzz

One of my favourite campaigns of all time – because it hits the target market straight between the eyes and has every potential to change customer behaviour in an instant. “I never read The Economist. Management trainee. Aged 42.” When I first saw this ad I was an ambitious young manager sitting on a commuter [...]

Well, does it? Let me be as up-front on this issue as some of the examples are: no. I don’t believe it does. Sex – you get elsewhere Let’s take a first example. There I was, innocently flipping through the pages of a marketing magazine. In the small ads at the back, my eye is [...]

Buying behaviour is dictated directly by the type of product or service being bought. One model says you can award points for – the degree of involvement in a product (ie: how much time do you really spend thinking about it, how important is it to you) – the differences you perceive from one product [...]