Alex Woodruff Biz Buzz

Source, screenshot from:
http://www.sparks.com/home.jsp#/home
I’ve heard it said that any publicity is good publicity - as long as you can repair the damage when it’s not positive. I wonder if SABMiller agree.
In the states, their brand “Sparks” has been creating a ripple or two. Critics and lobbyists keen to nip teenage drinking in the bud [...]

Up he comes, up the pet step.
My thanks go to Phil in London for pointing out this major doggy innovation. Dog steps to help your aging pet up onto the bed. In the old days it doubtless leapt up eagerly in the morning, now it’s old, the will is there but the flesh is [...]

Ok, help me. Who buys this stuff…!?

Source: blingh2o.com
For the uninitiated: it’s mineral water.
And why do people buy it? Because it’s got Swarovski bling on it? Because it tastes good? (When I see the packaging I expect the contents to taste like perfume.) Because some people have more money than common sense? (Sorry, because they have [...]

To some, new product development (NPD) sounds like a complex process where businesses rack their brains for years to find the next major breakthrough in a market. But it doesn’t always have to be that way. If you ask me the best innovations are tweaks.

Keeping rats off
Take this can of drink I bought in [...]