Alex Woodruff Biz Buzz

Don’t drink or eat too much
In case you were disappointed by your Christmas gifts. Here’s a little something…
I’m assuming it’s a joke present. Or at least, if someone gave it to me, I’d have to be in good spirits. Probably a short product life cycle though.
And it must fulfil a benefit. The only question [...]

I was amazed a couple of months ago to see this poster on the door of my local Schlecker drugstore. Not just because it was selling consumer electronics, it was selling record players.

Record players?! Remember them? Well, if your childhood memories started in the 80s then probably only from older relatives.
Of course the “retro” trend [...]

Does nearing the end of the product life cycle justify throwing in the towel? Not always. Some clever companies still make money out of markets that have matured beyond ripening (or even gone into gradual but inevitable long-term decline).

Only for laggards?
In the 21st century, dominated by computing and breakneck pace developments, would you still [...]