Porsche’s joint venture talks broke down with Volkswagen some time ago, so now it seems they’re looking for new ways to make money. According to the Handelsblatt article sent to me by Philip, we can expect to find 150 Porsche Design outlets in countries ranging from Dubai to Delhi by 2014.

Cutting edge design (Image: gadgetgrid.com)

Now, if splashing out on a Porsche and roaring down the autobahn in a throbbing, topless, testerone tank doesn’t pull in the chicks, maybe you could invite them home for a Porsche-made coffee and show off some other suggestive objects: your sleekly designed kitchen knives, your pulsating hammer drill of course, or, to really keep those probably highly active hand muscles in shape: your “crank radio”. For more magnetic wares and a run down on a “crank radio” destined to lull your mesmerised ma’ams to sleep, see porsche-design.com.

Crank?!? I’m not sure if the crank ones here are the company in their desperation to make more money, or the people who buy these products, though some of them are really classy.

To give Porsche credit though, they know their target customers, who thrive on conspicuous consumption. Apparently the €1200 mobile is a top seller.

As the article says,

With Porsche, it’s important that the product can be used publicly. It should emphasise your status and separate you from the people who can’t afford it

Good on you Porsche for knowing your target market. And Ansoff would be proud of you. This is true market diversification.