What a brave move - John Deere (makers of farming equipment) are going into … jeans. Well Ansoff would certainly take his straw hat off to them for diversification.

Diversifying into jeans.
Hopefully not a dear move.

It will be interesting to see if they pull it off, after all Harley Davidson did. Ok, it’s only under licence. Ok, there’s no risk in terms of capital or people. It’s just about putting the brand out to graze.

But will this enhance their brand? Quite possibly. It might stretch it from a hill-billy red-neck image (to some) to more shopping mall street cred.

Or not. Others may see it as a stamp - anyone wearing jeans with John Deere blazened on the back really has to be a country-bumpkin.

Wait and see…