Multiple Mars manifestations.
Source: http://twitpic.com/s3qwf

Mars are venturing forth again, “raping” the brand in Germany, along similar lines to the 2006 football campaign in Switzerland and Austria.

I’d seen this pack in the trade, but have Andreas to thank for pointing out that a visitor to Germany could easily get confused by all this on-pack clutter. Not only is the wording different, there seem to be a number of pack variations, each stating known Mars benefits, “Top up”, “Go for it”, “Feelin’ good”.

Does it work? Well yes, the logo has such high recognition, people still know what the brand is. Or do you think this time it’s not just one small step for Mars munchers?