Penaten website screenshot.

Source: company website

This is obviously a market that has passed me by. But not Johnson’s, otherwise known as Penaten in Germany.

After my trip to Italy last year, I’ve discovered that this miracle product is not just available in southern Europe.

Now, thanks to the efforts of international product managers, your German babies will sleep tight, too - but only if you smear them first in good night lotion. Sorry, try to say soothingly without breaking into a cough, “Gute Nacht Lotion”.

Hmm. Have they ever tried rubbing lotion on a baby that is just about to fall asleep? When you’re desperately trying to avoid extending the latest screaming session?

Well, obviously yes. And the benefits are clinically proven.