In the hope that I can end the debate on whether German advertising for beer is funny, I think it is time to draw the line and allow you to make up your own mind.

Henning (who was keen to emphasise in the last course that his favourite beer is Karlsberg) has uncovered a treasure trove of funny ads, one of which I feature here (for more and downloads of original ads click here).

Household deficit. (Source: www.karlsberg-urpils.de)

Ok, end of argument: German advertising is funny and doesn’t just go the generic route.

But, if I may defend my point, none of the really funny ads are in the Top 10 (apart from Holsten, Paulaner, ….