Inspired by thought on holiday, and a classic beer ad from the UK, I wonder if it is time for a new type of hotel where they clear away beach towels in the morning… Could it be filling a market niche? Would there be enough customers keen to get round the Germans’ bad reputation at the poolside?

One thing I would like to know: how do they manage to get up so early and lay out their towels? On my last sunshine holiday some of them were up at 6.30am reserving the sunbeds. Only to go off, enjoy breakfast, then saunter down around 9.30am past all the frustrated Italians and other nations (no other Brits in my hotel, fortunately

Of course this subject is a familiar one to the Brits, thanks to this classic Beer Ad:

There is a clear market opportunity for hotels where towels laid out before breakfast, simply to “reserve” the sunlounger, are removed. Maybe when I’m rich I’ll offer sunbed monitoring and towel removal as a free “all-inclusive” service.

Now all I need is a brand name. And I’m open to suggestions.