This example of creative branding gets a strong thumbs-up from me, as a copywriter, especially as it crosses the language barrier and works ideally in German.

To get it, you need to know golf. So if you not an aficionado of the hole-orientated sport, you might need to know that the “green fees” are what you pay to golf clubs to play a round. The pun is ideal for the target market. In Germany.

(And if you’re not familiar with German, vieh is a farming word for cattle.)

Nice.