Thumbs up to this nifty campaign devised by German ad agency Scholz & Friends. According to my MBA sources (thanks Esther), it’s already scooped prizes, but I would like to add my praise for a) finding a new and eye-catching medium and b) using this medium to push the message so effectively.

Life’s too short to end up in the wrong job

Source of images, campaign info, more examples and downloads:

http://www.jobsintown.de/werbekampage_1-421.html