Patching up the gap in the market

The WO50 venture teams were asked to come up with a competitor for Red Bull. As I didn’t say “DRINK”, the teams took this as an indication that anything that takes away the “energy consumption” sale from Red Bull, would be allowed.

A lot of the proposals were green (packaging, ingredients, etc). And the winning product had a sting in its tail: Green Scorpion.

I would not however recommend using this product on a man’s tail, unless he is looking for a viagra substitute – as the MBAs designed this product to be “administered” through a patch, or skin strip.

Ignore the bit on the packaging that says it’s “invisible”: to catch the eye of others and enjoy “conspicuous consumption”, it would of course be worn in prominent places, as you get your green shot in the arm.

Also, I’ll retranslate the “Biological” as I assumed during the presentation last week that this actually means “organic” – a good way to appeal to today’s careful young consumers.

A nice touch I missed during the presentation last week: the on-pack endorsement “Brand quality, since 1922″. Always a good way to inject added interest.