If you’ve been following previous posts on the failed attempt to update the Stuttgart logo (last week, week before), you might be interested to see some of the counter-suggestions after Kessel.tv sent out an open invitation to come up with something better.

As a Brit and now established expat in the Swabian metropolis, my vote definitely goes to this logo:

Not only does it embody the geographical situation of the city – which is a definite plus for tourists – it marries modernity (symbolised by Germany’s first television tower, also a symbol of communication) with tradition (the vineyards), in a symbol full of movement. The font in the logo is also rounded and friendly.

Another plus with this logo: not too many colours (important when thinking about printing costs). A definite minus, however: it would need compacting and refining as it’s a bit wide perhaps.

Anyway, see what you think. For other alternatives, go to the kessel website.