There are plenty examples on the internet these days of products that don’t translate. My favourite still has to be the Nova car, which in South America basically meant “doesn’t go”.

So it’s refreshing to see examples of challenging names within the same language.

Would you apply for a job at this company? Or invite them in to work on your business systems?

If you do, prepare to meet the founder: Mr Boring.

And before you ask - yes, they do have a website (boring.com). And as it says on the website, “Find Everything Boring”.