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Summary
of marketing consulting services (for English speaking visitors)
This part of the website is a summary of consulting
services provided on a freelance basis. It does not provide
a mirror-image of other pages, which are tailored to the information
needs of German customers.
In Germany, Alex Woodruff supports small to medium-sized
clients, advising them primarily on strategies
and tactics for marketing and selling goods
and services abroad. A number
of past projects have also involved marketing and
sales strategy development and implementation
support on a purely domestic basis.
Elsewhere, briefs have ranged from
marketing management issues (core business processes
and instruments) to market research, marketing personnel consultancy,
internal audits and employee development programs
- in Germany, the UK, Sweden, the USA and China.
No matter where offered, services
are broken down into three parts :
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getting
the strategic process
going
in the first place,
deciding
and planning
|
raising
employee effectiveness
once
the strategic direction
has
been defined
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putting
plans into action,
usually
focussing on
communications
|
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